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Everyday Life · Editorial deck

Marks & Logos

Recognize familiar marks and the stories behind their names

20 cards~3 minReferences included

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Your path through the deck

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3 chapters · 20 cards
  1. 01
    Technology and communication2 cards · ~1 min
  2. 02
    Clothing, sport and personal brands2 cards · ~1 min
  3. 03
    Transport, food and everyday symbols16 cards · ~3 min

Taste it

Three cards to begin.

Tap any card to reveal the answer.
01
Prompt: This technology company uses a bitten fruit silhouette and makes the iPhone.
Everyday LifeA little curiosity
Brand mark · IDENTIFYThis technology company uses a bitten fruit silhouette and makes the iPhone.Think it. Then flip it.
02
Prompt: This collaborative online encyclopedia uses an unfinished globe made of puzzle pieces.
Everyday LifeA little curiosity
Brand mark · IDENTIFYThis collaborative online encyclopedia uses an unfinished globe made of puzzle pieces.Think it. Then flip it.
03
Prompt: This sportswear company uses the Swoosh and takes its name from a Greek victory goddess.
Everyday LifeA little curiosity
Brand mark · IDENTIFYThis sportswear company uses the Swoosh and takes its name from a Greek victory goddess.Think it. Then flip it.

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The questions inside.

Open a question to see its answer.
  1. 01This technology company uses a bitten fruit silhouette and makes the iPhone.IDENTIFY
    Apple

    Apple is associated with bitten apple.

    Share this card ↗Source: Apple Inc.
  2. 02This collaborative online encyclopedia uses an unfinished globe made of puzzle pieces.IDENTIFY
  3. 03This sportswear company uses the Swoosh and takes its name from a Greek victory goddess.IDENTIFY
    Nike

    Nike is associated with swoosh.

    Share this card ↗Source: Nike, Inc.
  4. 04This German sportswear brand is known for its three-stripe identity.IDENTIFY
    Adidas

    Adidas is associated with three stripes.

    Share this card ↗Source: Adidas
  5. 05This energy company uses a yellow-and-red scallop-shaped emblem.IDENTIFY
    Shell

    Shell is associated with scallop shell.

    Share this card ↗Source: Shell plc
  6. 06This US retailer uses a red-and-white bullseye emblem.IDENTIFY
    Target

    Target is associated with bullseye.

    Share this card ↗Source: Target Corporation
  7. 07This German car brand uses a three-pointed star enclosed in a circle.IDENTIFY
    Mercedes-Benz

    Mercedes-Benz is associated with three-pointed star.

    Share this card ↗Source: Mercedes-Benz
  8. 08This restaurant chain uses the Golden Arches.IDENTIFY
    McDonald's

    McDonald's is associated with golden arches.

    Share this card ↗Source: McDonald's
  9. 09This coffeehouse chain uses a two-tailed siren in its emblem.IDENTIFY
    Starbucks

    Starbucks is associated with siren.

    Share this card ↗Source: Starbucks
  10. 10This construction-toy brand takes its name from the Danish phrase leg godt, meaning play well.IDENTIFY
    LEGO

    LEGO is associated with red square wordmark.

    Share this card ↗Source: The Lego Group
  11. 11This cola brand uses a flowing script wordmark and takes its name from coca leaves and kola nuts.IDENTIFY
    Coca-Cola

    Coca-Cola is associated with spencerian script wordmark.

    Share this card ↗Source: Coca-Cola
  12. 12This cola brand uses a red, white, and blue globe emblem.IDENTIFY
    Pepsi

    Pepsi is associated with red, white, and blue globe.

    Share this card ↗Source: Pepsi
  13. 13This computing company's three-letter name stands for International Business Machines.IDENTIFY
    IBM

    IBM is associated with striped letters.

    Share this card ↗Source: IBM
  14. 14This Mozilla web browser is associated with an animal curled around a globe.IDENTIFY
    Firefox

    Firefox is associated with fox curled around a globe.

    Share this card ↗Source: Firefox
  15. 15This Sony gaming brand uses a mark formed from the letters P and S.IDENTIFY
    PlayStation

    PlayStation is associated with p over an s.

    Share this card ↗Source: PlayStation
  16. 16This Japanese video-game company created the Mario and Zelda franchises.IDENTIFY
    Nintendo

    Nintendo is associated with rounded wordmark.

    Share this card ↗Source: Nintendo
  17. 17This UN children's organization uses a mother-and-child emblem within an olive wreath.IDENTIFY
  18. 18This international conservation organization uses a giant panda emblem.IDENTIFY
  19. 19This science and exploration magazine is associated with a yellow rectangular frame.IDENTIFY
    National Geographic

    National Geographic is associated with yellow rectangle.

    Share this card ↗Source: National Geographic (magazine)
  20. 20This organization governs world association football and runs its men's World Cup.IDENTIFY
    FIFA

    FIFA is associated with fifa wordmark.

    Share this card ↗Source: FIFA

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