Pop Culture · Editorial deck
Internet Decades
The sites, apps and milestones that built the internet age
Your path through the deck
Learn it chapter by chapter.
Start with a chapter that catches your eye, or mix a few together in your round.
- 01Early networks and the desktop web4 cards · ~1 min
- 02Participatory publishing and communities8 cards · ~1 min
- 03Mobile platforms and connected culture12 cards · ~2 min
Taste it
Three cards to begin.
Searchable preview
The questions inside.
01This technology, developed with US defense funding in the late 1960s, is widely regarded as the internet's precursor.RECALL
ARPANETARPANET, developed with US defense funding in the late 1960s, is widely regarded as the internet's precursor.
Share this card ↗Source: ARPANET ↗02This technology in the 1990s produced a distinctive connection sound and tied up the household phone line.RECALL
Dial-up InternetDial-up internet in the 1990s produced a distinctive connection sound and tied up the household phone line.
Share this card ↗Source: Dial-up Internet access ↗03Its You've Got Mail alert became a familiar sound of early home internet access.RECALL
AOLAOL popularized home instant messaging, and its You've Got Mail alert became a cultural catchphrase.
Share this card ↗Source: AOL ↗04This web portal began in 1994 as a directory compiled by Jerry Yang and David Filo.RECALL
YahooYahoo began in 1994 as a simple website directory and became one of the early web's most visited sites.
Share this card ↗Source: Yahoo! ↗05Volunteer contributors build this collaborative online encyclopedia, launched in 2001.RECALL
WikipediaWikipedia, built entirely by volunteer editors since 2001, became one of the world's most visited sites.
Share this card ↗Source: Wikipedia ↗06This social network began for university students in 2004.RECALL
FacebookFacebook launched in 2004 for university students before growing into one of the world's largest social networks.
Share this card ↗Source: Facebook ↗07Google acquired this video-sharing platform within two years of its 2005 launch.RECALL
YouTubeYouTube, acquired by Google within two years of launching in 2005, became the leading video-sharing platform.
Share this card ↗Source: YouTube ↗08This platform launched in 2006 with a 140-character message limit; give its original name.RECALL
TwitterTwitter's original 140-character limit, set in 2006, helped shape it into a hub for real-time news.
Share this card ↗Source: Twitter ↗09This photo-sharing app launched in 2010 with square images and filters; Facebook acquired it in 2012.RECALL
InstagramInstagram, built around square photo filters from its 2010 launch, was acquired by Facebook two years later.
Share this card ↗Source: Instagram ↗10Customizable profile pages helped this early social network become a mass-market hit.RECALL
MySpaceMySpace's customizable profile pages helped it become one of the first mass-popular social networks.
Share this card ↗Source: Myspace ↗11Founded in 2005, this discussion site organizes users into communities and calls itself the front page of the internet.RECALL
RedditReddit, founded in 2005, organizes discussion into thousands of communities and is nicknamed the internet's front page.
Share this card ↗Source: Reddit ↗12These remixed online images, jokes, and ideas spread through imitation and variation.RECALL
Internet MemesInternet memes spread through rapid remixing online, often reflecting shared cultural moments.
Share this card ↗Source: Internet meme ↗13This search company grew from a Stanford research project and was incorporated in 1998.RECALL
GoogleGoogle began as a Stanford research project in 1998 before becoming the dominant internet search engine.
Share this card ↗Source: Google ↗14This ByteDance short-video app centres its discovery experience on an algorithmic For You feed.RECALL
TikTokTikTok's short, algorithm-driven videos fueled one of the fastest app growth stories in internet history.
Share this card ↗Source: TikTok ↗15Founded in 1994, this company began selling books online before expanding into general retail.RECALL
AmazonAmazon launched as an online bookstore in 1994 before growing into one of the world's largest retailers.
Share this card ↗Source: Amazon (company) ↗16This pioneering music-sharing service launched in 1999 before copyright lawsuits forced its original shutdown.RECALL
NapsterNapster pioneered peer-to-peer music sharing in 1999 before copyright lawsuits led to its shutdown.
Share this card ↗Source: Napster ↗17This entertainment company began with DVD rentals by mail and added streaming in 2007.RECALL
NetflixNetflix began as DVD-by-mail before its 2007 streaming launch grew it into a major original content producer.
Share this card ↗Source: Netflix ↗18This online auction marketplace began in 1995 and popularized person-to-person selling.RECALL
eBayeBay started as a 1995 collectibles auction site and popularized consumer-to-consumer online selling.
Share this card ↗Source: EBay ↗19This classifieds website grew from a 1995 email list and retained a simple text-heavy design.RECALL
CraigslistCraigslist grew from a 1995 email list into a classifieds site that kept its simple text design for decades.
Share this card ↗Source: Craigslist ↗20These small digital pictographs developed in Japan and are now used in messages worldwide.RECALL
EmojiEmoji, created in Japan in the late 1990s, grew from a small set into thousands of symbols used worldwide.
Share this card ↗Source: Emoji ↗21Speculative investment in internet companies swelled during this late-1990s boom before many collapsed.RECALL
The Dot-com BubbleThe dot-com bubble's intense speculative investment ended in the early 2000s collapse of many internet firms.
Share this card ↗Source: Dot-com bubble ↗22This technology's always-on, higher speeds in the 2000s enabled the rise of video streaming services.RECALL
Broadband InternetBroadband internet's always-on, higher speeds in the 2000s enabled the rise of video streaming services.
Share this card ↗Source: Broadband internet access ↗23This messaging app popularized disappearing photos and later introduced Stories.RECALL
SnapchatSnapchat popularized disappearing messages from 2011 and later introduced widely copied Stories and filters.
Share this card ↗Source: Snapchat ↗24This technology, commercialized in the late 1990s, freed internet devices from cables and became a worldwide standard.RECALL
Wi-FiWi-Fi, commercialized in the late 1990s, freed internet devices from cables and became a worldwide standard.
Share this card ↗Source: Wi-Fi ↗
Ready when you are
Flip the first card.
Study at your pace, or test what stayed with you. Your local progress is saved as you go.